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06 — Closed Loop Marketing

CLM

Detailing that feeds back into marketing.

Approved digital content for medical representatives, every visit and every slide recorded, and the results returned to marketing — so the next message is built on what doctors actually engaged with.

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Type
Closed-loop marketing
Users
Medical reps, marketing, managers
Devices
Tablets and web
Languages
Arabic and English

01 — In use

CLM

Interface shown with sample data.

02 — What it does

  1. 01

    Approved content library

    Presentations and materials released to the field only after medical, legal and regulatory (MLR) approval, with a signed record.

  2. 02

    E-detailing on visits

    Reps present from the tablet; time on each slide is recorded.

  3. 03

    Call planning

    Visit plans by territory, doctor segment and frequency.

  4. 04

    Samples and follow-ups

    Sample stock per rep, samples given on each visit and the follow-up tasks after it.

  5. 05

    Closing the loop

    Engagement analysed by product, message, doctor and territory — and returned to marketing.

  6. 06

    Management reports

    Coverage, frequency and representative performance.

03 — Who it's for

Pharmaceutical companies whose field force carries the brand to doctors every day — and whose marketing team needs to know what landed.

Runs on its own — and connects with

How we deliver

From your process to production.

  1. 01MapYour process, roles and approvals written down before anything is configured.
  2. 02ConfigureWe set the product up on your structure, rules and data, in Arabic and English.
  3. 03TrainYour staff are trained on the work they actually do.
  4. 04RunMonitoring, support and the next module, by the team that built it.

Want to see it
on your own data?

Tell us how your team works today. We reply within two business days with questions, then give you a walkthrough based on your process.

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